How Do You Compare to Zlatan? Swedish Personality Profiles Now on Lobe
Nazar Akrami
CEO & Founder
How Do You Compare to Zlatan?
Swedish Personality Profiles Now on Lobe
4 min read
When we launched public figure profiles on Lobe, we started with 20 internationally recognized Americans — from Keanu Reeves and Oprah Winfrey to Elon Musk and Taylor Swift. But personality is not limited by geography, and neither is Lobe.
Today, we are adding 20 Swedish public figures to the platform. If you are in Sweden, you can now compare your personality with people you actually know — from Zlatan Ibrahimović and Greta Thunberg to Bianca Ingrosso and Alexander Skarsgård.
How the Swedish profiles were created
The methodology is identical to our American profiles. Each profile is based on aggregated personality ratings from approximately 25 independent Swedish observers recruited through Prolific. Raters assessed public figures on six bipolar dimensions corresponding to the HEXACO personality model (Ashton & Lee, 2007), using a 7-point scale.
Raters were instructed to focus on how each person typically behaves in public — not on whether they liked them, agreed with their views, or admired what they do. This is important because several of the Swedish profiles are polarizing figures, and personality perception should not be confused with personal opinion.
Observer ratings were converted to percentiles using the same norm data that underpins all Lobe profiles — a reference sample of over 100,000 respondents from the HEXACO Personality Inventory (Lee & Ashton, 2018). This means a Swedish public figure’s percentile and your own percentile are on the same scale, regardless of where you or the public figure are from.
What the Swedish profiles reveal
The 20 profiles cover entertainment, sports, politics, business, and media — and they show the same kind of striking variation we saw in the American set. Some highlights:
Zlatan Ibrahimović is the most distinctive profile in the Swedish set. He scores in the 6th percentile on Honesty-Humility and the 2nd percentile on Emotionality, but the 98th on Extraversion — a pattern of supreme confidence, low emotional sensitivity, and dominant social presence. His public persona comes through clearly in the data.
Armand Duplantis emerges as the Swedish counterpart to Keanu Reeves. He scores in the 76th percentile on Honesty-Humility, 95th on Agreeableness, and 85th on Conscientiousness — a profile that reflects discipline, humility, and warmth.
Greta Thunberg has the lowest Agreeableness score in the entire Swedish set (4th percentile), combined with high Emotionality (83rd percentile). This is consistent with her confrontational public style and emotional intensity on climate issues.
Bianca Ingrosso and Jockiboi share a similar pattern: both are perceived as high on Emotionality and Extraversion but low on Honesty-Humility and Conscientiousness. Their public personas as outspoken, dramatic social media personalities are clearly reflected.
Daniel Ek shows the most introverted profile in the set (41st percentile on Extraversion), combined with the highest Conscientiousness among the tech and business figures (62nd percentile). Ulf Kristersson is perceived as highly conscientious (71st percentile) but scores lowest on Openness to Experience (1st percentile) — a profile of structured conventionality.
Two different methods, one shared scale
Every public figure profile on Lobe is clearly labeled as observer-rated. When you compare your own profile — which is self-reported — with a public figure’s profile, you are comparing two different measurement methods. We communicate this transparently: comparisons are indicative, not definitive. The value is in the pattern, not the precision.
What comes next
With Swedish profiles now live alongside the American set, Lobe has 40 public-figure profiles across two countries. This is just the beginning. The plan is to continue expanding to more countries and cultures — so that users everywhere can compare with people they recognize and relate to.
Each new set will be built using the same methodology: independent observers from the relevant country, the same six HEXACO dimensions, and the same global percentile scale.
Personality is relative. The more reference points you have, the better you understand where you stand.
Key takeaways
Lobe now features personality profiles of 20 Swedish public figures — from Zlatan and Greta Thunberg to Bianca Ingrosso and Alexander Skarsgård.
These profiles are based on aggregated ratings from independent Swedish observers, not self-report — they reflect how the Swedish public perceives each person’s personality.
All profiles — Swedish and American — are on the same global percentile scale, making cross-country comparisons meaningful.
Lobe will continue expanding public figure profiles to more countries and cultures.
References
Ashton, M. C., & Lee, K. (2007). Empirical, theoretical, and practical advantages of the HEXACO model of personality structure. Personality and Social Psychology Review, 11(2), 150–166.
Connelly, B. S., & Ones, D. S. (2010). An other perspective on personality: Meta-analytic integration of observers’ accuracy and predictive validity. Psychological Bulletin, 136(6), 1092–1122.
Lee, K., & Ashton, M. C. (2018). Psychometric properties of the HEXACO-100. Assessment, 25(5), 543–556.